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20471120

Designer / Brand

Date Published

2004

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header photo from '20471120'

The book '20471120' by Masahiro Nakagawa documents the history of 20471120 while masterfully capturing its essence. It opens with pictures from their Autumn/Winter 1998 Collection 'Link.' The season was presented in exhibition style within a large gallery in Tokyo. The brand’s mascot Hyoma is present throughout the book: A child bearing a goofy smile along with graffiti on his face, often sporting a colorful outfit. He is also diffused into other similar characters, like him with bunny ears, or a panda face. Towards the end of the book is a flowchart depicting a service the brand provided called the Tokyo Recycle Project System, a Margiela-esque process that reconstructs garments and repurposes them into something new. 'Recycouture,' as the brand calls it.

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