SIX Number 5

Designer/Brand

Date Published

1990

Collections Featured

SS1990

When people hear the name ‘Comme des Garçons’, a wide variety of images and feelings pop up, proving that the Japanese brand has created an aesthetic universe of its own. This masterful execution of fashion world building couldn't have been fully expanded upon without the catalyst that was the SIX Magazine. Created in 1988, SIX served as a breeding ground for experimental branding with a small twist: the branding rarely (if ever) involved Comme des Garçons’ own clothing. Instead of falling back on conventional methods of fashion advertising, the bi-annual publication incorporated non fashion related artwork and photography to convey the Japanese brand’s collections. SIX also tapped into a wide array of creatives who sometimes weren’t even involved in the industry, and yet this is exactly what gave fashion a breath of fresh air. Not only did SIX solidify Comme des Garçons as an entire entity of its own, it also changed our own perception of fashion to this very day.

Each issue of SIX is unique in its own right, and Number 5 is no exception. The issue involves the works of a surprisingly mix of individuals, from filmmaker Timothy Greenfield Sanders to Italian painter Enzo Cucchi, fashion photographer Peter Lindbergh, and even cultural icon John Malkovich. Like its counterparts in the SIX series, Number 5 brilliantly composes a symphony of visual masterpieces that, when combined, form a world that can only shift our view of Comme des Garçons clothing for the better.

Writer: Casino Riv