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Universe of Fashion: Comme des Garcons


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This Universe of Fashion book was released in 1998 under Rei Kawakubo’s Comme Des Garçons label and features iconic advertisements and photographs used in CDG's Direct Mail ads. As described in the short article from Universe of Fashion, Rei Kawakubo is an honest and sincere designer, and enjoys working and collaborating with creatives and artists of all types. She loves experimenting with other artists including photographers, graphic designers, architects, and even floral artists. After looking through some of the Direct Mail ads, it is clear that Kawakubo really enjoys the process of working alongside other people and how she can trust other artists with her vision. Universe of Fashion also explains her interest in photography and color, both of which have directly impacted the clothing she makes and the imagery she puts out to represent her brand Comme Des Garçcons.

Writer: Khan

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