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Fukkin Kountry Lookbook


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Kapital has consistently approached fashion from multiple perspectives since its birth in 1984. Though the clothes themselves are held in high regard for their visual details and construction, it can be argued that the brand's editorial lookbooks shift its clothing into an unbelievable context. Photographed by Eric Kvatek and directed together with Kapital’s Kiro Hirata, the Kapital lookbooks serve to bring its readers into worlds unbeknownst to the everyman, its content ranging from the spiritual beings of faraway islands to the desolate lifestyles of the countryside and misfits of city alleyways, to name a few. It’s no wonder that so many individuals from all walks of life gravitate to such a culturally diverse brand.

Taking inspiration from Kapital's Denim Monster II Lookbook from 2007, Fukkin Kountry taps back into the rough character of New York City, this time bringing its attitude to new extremes. The lookbook features a band of misfits who know no boundaries and engage in nefarious activities; from brawling to public sex and bondage, the list goes on. The lookbook's black and white photography are also contrasted by the vibrant visuals that feature Kapital's popular items: Boro Denim clothing. These garments heavily reference the age-old Japanese tradition of boro, where various fabrics are patched on of each other, resulting in a canvas of character and texture.

Writer: Riv

Kapital Lookbook Photographer: Eric Kvatek

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