• Isaac L. Davis

Eras of Undercover: Deciphering the Past, Present, and Future of Jun Takahashi's Cult Brand




In an ever more interconnected and ever shifting landscape, creating something memorable is more of a challenge than ever, but despite this some have managed to make a mark in their own fields. In the fashion world, Undercover has done just this, opting to create seasons that speak to the needs of the moment and yet remain relevant decades after their initial showing. From the early days of Seditionaries-inspired tees to transformations of Kubrick movie shots into clothing, Undercover has been making waves for over a quarter of a century, achieving what many designers and brands could only dream of. Decade after decade, the cult brand has put out unique collections that are sought after even to this very day, with items going for more than retail on the second hand market. However, Undercover’s secret to success seems to lie in what stays consistent between collections.