Offbrand Library

Seth Sherwood

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S/S 2000 found Ford at his most reverent to the disco days, with models strutting in snakeskin dresses and shirts with plunging necklines, paired with equally vibrant stockings. Lounging sets were aggrandized with liquid-like silks and slacks covered with sequins. Swimwear was skimpy and low cut, strappy around the ribs and stomach to accentuate the waistline. 

Gucci is an Italian luxury fashion house founded in Florence by Guccio Gucci in 1921, which evolved into a global brand over the course of the 20th century. The family was ousted from the brand in 1993, following Dawn Mello’s appointment as vice president and chief designer. Tom Ford was appointed to lead women’s ready-to-wear, and then appointed as creative director in 1994. Ford’s “porno chic” brought the brand to the cultural fore, and after a business struggle between Gucci CEO Domenico de Sole, LVMH investors, and Francois Pinault, the brand was acquired by Pinault as the first piece of Gucci Group, which would later be rebranded as Kering. Ford and de Sole left the company in 2004, where succeeded by Frida Giannini. 

Prior to the Fall/Winter 2015 season, Gucci appointed Allesandro Michele, Giannini’s former deputy and head accessories designer, as its new creative director, who launched a renaissance of the brand during which sales soared. Michele’s Gucci was androgynous, maximalist, and romantic, and the strong brand image restored the perception of a brand that had become monotonous under its previous creative director. Michele left in November of 2022, and was replaced by Sabato de Sarno, who pared down the brand’s image to one of more classic luxury. De Sarno left in February 2025, and was replaced by Demna, who serves as the creative director of the brand today.

Gucci

2000_SS_Gucci_Womenswear_Lookbook.pdf

Gucci S/S00 Womenswear Lookbook

Gucci: Gucci S/S00 Womenswear Lookbook, 2000 | Fashion Scans