It can be argued that only a handful of brands fabricate realities of their own in today’s fashion landscape. One such brand is Undercover, with its ethos not only applying to the clothing produced, but also to the various forms of media that help illustrate its own universe. A potent form of such media that many overlook are its publications, each representing a piece of a puzzle that bestows upon its reader a profound understanding of Undercover. The W.W. Book is one such publication, its contents extending beyond fashion and into the brand’s aesthetic preferences and values. From imagery reminiscent of the unknown to showcasing individuals who embody Undercover and more, the W.W. Book makes it evermore clear that there can be more to a brand than meets the eye.