Aloha Brigade Lookbook
When looking at the unique world of Japanese fashion culture both past and present, it is almost impossible to overlook Kapital. They have maintained a true sense of authenticity and individuality in both their creative direction and products, and with each season, seem to be even more self-assured than their last. Kiro Hirata is the main architect of the brand and it’s creative direction, though it was Kiro’s father, Toshikiyo Hirata, who had initially started the company in Kojima Japan in 1985. Kojima was actually the source of the name itself as well, as it is often referred to as “the capital of denim”. When most people think of Kapital, they think of a couple of mainstay themes: Boro denim, Century denim, and the catalogs, all things they continue to produce.
The yearly lookbooks that they release are, to me, most pertinent to understanding the unique way Kapital approaches the world - acting as a visual language of the philosophy of Kapital. They produce these with full creative control with often little change to the core team, adhering to guidelines set only by themselves with seemingly no limitation. This in itself seems to defy the way we collectively approach the fashion process, to remain true and unique at all costs. They have and continue to participate in eccentric defiance.
Writer: Cal D.
Kapital Lookbook Photographer: Eric Kvatek